Blog
Notes on what we are building.
What Is a Pattern Interrupt? The Theory Behind Every Hook That Works
A pattern interrupt is the mechanism underneath every hook that works. What the term means, why attention obeys it, and how to build one inside the first three seconds.
10 Hook Patterns That Stop the Scroll in the First 3 Seconds
Ten structural patterns for the first three seconds of a short-form video, grouped by the three levers they pull. A pattern is a starting line, not a promise of retention.